search
Partners Support Log In
Solutions
Ontraport’s solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Check Out Pricing
Give each customer a tailored experience to drive sales while eliminating busy work for your team.
Send emails that keep your customers engaged so your sales continue to grow with your list.
Land more leads and customers with web pages that promote your products and show off your brand.
Use visual analytics to make confident decisions for smarter marketing and more profits.
Create a custom subscription site and manage it from one place to earn recurring revenue with ease.
Optimize your entire sales process to generate more prospects, nurture your leads, and close more sales.
Online sales to seamlessly manage payments and subscriptions.
Personalize every customer interaction to generate more sales using all-inclusive customer data.
Automate your team’s most time-consuming, repetitive tasks to create more freedom in your business.
Drive and track revenue generated by referral partners who receive commissions for helping you grow.
Solutions
Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software solutions.
Visit the Blog
Marketing Strategies
Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
Implement proven marketing processes with our easy-to-follow worksheets and checklists
Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
Get an honest estimate of the return you can expect from an investment in Ontraport's software.
Resources
Customers
Ontraport empowers businesses large and small, all over the globe, and in every industry, to succeed.
Read the Reviews
Hear From Our Customers
Don’t just take our word for it. See why businesses from every industry love Ontraport’s marketing automation and CRM software.
Find out how our users have created thriving businesses and transformed their lives with Ontraport.
Industries We Serve
Personal Services
Professional Services
Online Retail
Coaches & Speakers
Author & Bloggers
Brick & Mortal Retail
Technology
Manufacture & Wholesale
Your Unique Business
Your Unique Business
Customers
Chat With Us chat
Start Free Trial
menu
close
Why
Ontraport?
Solutions keyboard_arrow_down keyboard_arrow_up
Marketing Automation
CRM
Email Marketing
Landing Pages
Marketing Analytics
Sales Force Automation
Ecommerce
Business Process Automation
Membership Sites
Referral Programs
Resources keyboard_arrow_down keyboard_arrow_up
Ontraport Blog
Step-by-Step Templates
In-Depth Guides
Modern Ontrapreneur Podcast
Marketing Blueprints
Software Comparisons
Feature Use Cases
Get the Facts
Exploring Ontraport
Calculate Your ROI
Customers keyboard_arrow_down keyboard_arrow_up
Customer Reviews
Success Stories
Support Center
Partner With Ontraport
Chat With Us chat
Check Out Pricing
Frank Hagan
Updated

Contents

    Back to Top

    Google Analytics Ecommerce Tracking

    About Google Analytics Ecommerce Tracking

    Applies to: ONTRAPORT Plus and above.

    ONTRAPORT can send purchase information from order forms to the Thank You page to record the sales information in Google Analytics Ecommerce Tracking. All ONTRAPORT Order Forms contain an advanced setting to send the information, but an additional script is needed to capture and format it for Google Analytics. Third party applications may include this ability.

    This article demonstrates how to enable sending the information and send it to Google Analytics. It uses a script you can easily edit and insert into your Thank You page's header, or use as a template to create your own. The JavaScript was written by ONTRAPORT QA Engineer Anthony Baldwin and can be used without restriction.

    Here is what you need to get started:

    Configuring Google Analytics

    1. Set up Ecommerce Tracking in Google Analytics using the "Tracking setup (web)" section. Copy and paste the Google Analytics ID number for use in the script later.
    2. Configure Google Analytics for your currency. It defaults to USD / US Dollars. You need to use a recognized currency code for the script, so if you are using a different currency take note of the currency code that Google uses at the bottom of that page. Here are the currency codes used in ONTRAPORT that will work for Google Analytics:
      • USD / US Dollars
      • AUD / Australian Dollars
      • BRL / Brazilian Real
      • CAD / Canadian Dollars
      • CZK / Czech Koruna
      • DKK / Danish Krone
      • EUR / Euro
      • GBP / British Pound Sterling
      • HKD / Hong Kong Dollars
      • HUF / Hungarian Forint
      • ILS / Israeli New Sheqel
      • JPY / Japanese Yen
      • MYR / Malaysian Ringgit
      • MXN / Mexican Peso
      • NZD / New Zealand Dollars
      • NOK / Norwegian Krone
      • PHP / Philippine Peso
      • PLN / Polish Zloty
      • RON / Romanian New Leu
      • SGD / Singapore Dollar
      • SEK / Swedish Krona
      • CHF / Swiss Franc
      • TWD / Taiwan New Dollar
      • THB / Thai Baht
    3. Edit the View Settings in Google Analytics.

    Configuring the Order Form and Thank You Page in ONTRAPORT

    1. Edit the Order Form. Go to the Form Settings. In the Advanced section check the Send Google Ecommerce Tracking Parameters to Landing/Thank you page checkbox. Save the order form.

      Advanced Settings on order forms

      Each submission after making this change will have the Google Ecommerce Tracking Parameters sent to the Thank You page. You do not have to re-embed the form on your webpage.
    2. If you are not using a third party program that parses the information you can use the ONTRAPORT sample script. Obtain the script from GitHub by copying the "minified version" to a text file.
    3. Edit the Google Analytics ID number at the top of the script to your Google ID (obtained in the Configuring Google Analytics section above).
    4. Edit the Google Analytics Currency code if you are not using USD. These values are shown in yellow in the image below.

      Edit the Google Analytics ID and currency code in the script
    5. Copy and paste the edited script in the header section of your order form's Thank You page. For an ONTRApage, click the Settings icon and insert the code into Custom header code in the Custom Code section.

      Insert the edited script into the header section of the thank you page
    6. Save and publish the Thank You page.
    7. Test the script. Note that data is aggregated into Google Analytics after 24 hours. This delay in reporting is not within our control.

    Articles in this section

    Created - Updated
    Have more questions? Submit a request

    Comments