Split Test Emails (Legacy)
Applies to: All ONTRAPORT accounts.
This article covers the Legacy version of split testing using Sequences. We highly recommend that you use a Campaign to split test your emails.
You can split test different versions of the emails you send to your contacts with ONTRAPORT. This means that you can schedule an email ahead of time and send out 1 - 4 different versions of that email to your contacts. This in turn allows you to measure the performance of that email by viewing send, open, click, unsubscribe, and complaint rates that our tracking metrics provide for you.
Legacy split-testing email is done via step and date sequences and require your contacts to be subscribed to these sequences either via a form, an import, a rule, or manually. We strongly recommend using the improved version of split testing found in ONTRAPORT Campaigns instead.
How to split test an email
Go to the Sequences collection.
Create an email or pull a stored email from the Messages collection
This email is automatically version A of a split test
Make sure all your send from information is configured.
Under Settings, flick the split testing switch to ON
Click + New Split Test
Create the email or pull a stored email from the Messages collection for version B
Repeat steps 6 - 9 to add split tests for versions C and D
How to check the performance of an email split test
Go to the Sequences collection
Click on the title of the sequence that contains your split test
Click on the Stats tab above the step editor.
Click on the email step of the email you want to check your results for.
View the email split test performance stats
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- Stop a Scheduled Email Broadcast
- Automatic Email Tracking
- Transactional Emails
- HTML Email
- Using IMAP Settings
- Scheduling Emails or Postcards for Birthdays and Holidays
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