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Martin Cogburn
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    Link Tracking

    About Tracked Links

    Tracked Links allow you to see which of your contacts has clicked the link, how many visits (or clicks) a link has gotten, and provides the ability to automate responses based on the link clicks. Tracked Links are recorded for current contacts or leads who click them and then opt in at a later time (assuming they haven’t cleared their cookies). Unlike regular links you use on landing pages and in emails, you can change the endpoint of a Tracked Link, allowing flexible options for updating the endpoint.

     

    How to Create a Tracked Link
    1. Go to Administration > Data > Tracked Links

      tracking-sidebar-navigation.png

    2. Click the New Tracked Link button

      tracking-tracked-link-action-bar.png

    3. Enter a nickname for your tracked link

      tracklink5.png

    4. Enter a Destination URL. This is the URL that your tracked link will take you to when clicked.
    5. Click Save

    If the Tracking URL Code is not already a column in your Tracked Links collection, click the plus sign icon at the top right and add the column:

    tracking-list-view-add-tracking-url-column.png

    Copy the Tracking URL Code and paste it where you would like the link to appear. Note that it is standard HTML link code and can be used on virtually any web page.

    What You Can Do With Link Tracking
    • Keep track of how many visits you get per tracked link in the Tracked Links collection

      tracked-link-list-view-example.png

    • Use the "Clicks Tracked Link" option in Triggers to add Contacts to a Campaign
    • Create a Goal on your Campaign that acts when any contact clicks a Tracked Link
    • Optional: Create Legacy Rules that trigger when a contact clicks a Tracked Link (not recommended)

    Automation for Tracked Links should be initiated by a Campaign, rather than by using a Legacy Rule. Legacy Rules work in a similar fashion to a Campaign's Triggers or Goals, but are harder to maintain as time goes on. Keeping all automation on your Campaign, rather than in Legacy Rules, provides better visibility.

    Usecase: Adding a Tracked Link to the Abandoned Cart Campaign
    1. Click Campaign > New Campaign and select the built-in Abandoned Cart Follow-up campaign
    2. Click to open the Trigger at the top. You can elect to populate the existing Triggers and add the "Clicks Tracked Link" trigger, or delete them and use just the "Clicks Tracked Link" trigger.
    3. Note the Wait element just below the Trigger. It is preconfigured to wait one hour after the Trigger to see if a product has been purchased. You can increase that value if desired.
    4. Configure the rest of the elements in the Campaign to send the nurturing emails. You may want to include a Personal Coupon code in the emails to encourage a purchase.

     

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    Comments

    • Avatar
      Justin Baeder

      Suggestion: Make "Tracking URL Code" (the actual link you paste into your email or website in order to track clicks) a column, rather than something hidden under the Actions menu? It would be useful to be able to search the page for a particular link to find out what it points to, if you come across it later in an email or on a page.

      Also, it seems like an extra step to have to click the checkbox, then Actions, then Get Link Code, then select & copy, then click Close. A lot of steps when it could just be highlight & copy. Heck, you could even add a one-click "copy to clipboard" button as a column.

    • Avatar
      Justin Baeder

      Question: How long does it take for rules that run when a tracked link is clicked to fire? I'm looking about 5 minutes after clicking, and the click shows up in the contact's history, but on the link tracking page, it still shows 0 clicks, and the rule has not fired.

      Is there a delay that should be expected?

    • Avatar
      Justin Baeder

      Well, I sent my comment a second too soon—the rule fired, contact was added to sequence, and click was registered 6-7 minutes after click. 

    • Avatar
      Frank Hagan

      Thanks for your comments, Justin! 

      The Rule will wait until the Contact record shows the link click in this case, so there can be a 5 - 10 minute delay. Usually it will act within five minutes. 

      We added a usecase today under "What You Can Do with Link Tracking" that a customer shared with us ... a "cart abandonment" type of process for testing when a tracked link is clicked and comparing that against the purchase history in the contact record. It's a pretty powerful feature!

       

    • Avatar
      Julie Berg

      in Step 2 d) I'm not sure what that means.. "Replace the link on your web page with the code provided"

       would this be in wordpress?

    • Avatar
      Frank Hagan

      HI Julie - That is an awkward sentence! Let me see if I can clarify it.

      In step 2.c you are copying the new link code to the clipboard. Step 2.d. should probably say "Use this link anywhere on the Internet, or in email, etc."

      You can place this link anywhere, on your web page, a WordPress page, in an email, etc. No matter where this link is placed, when it is clicked the person will be directed to the URL you set for the link in the earlier steps. In that respect it works like every other link on the Internet. Click it and you visit the URL in the link.

      The value of the Tracked Link is that we can track it and act on it; a Rule can run whenever a Contact clicks that link, no matter where on the Internet they found the link. 

    • Avatar
      Julie Berg

      thank you that makes more sense!

    • Avatar
      Brad P.

      Question: How can I add URL forwarding?

      Here is how it happened in OAP

      http://tracking.moon-ray.com/linkTracker.php?mri=xxxxx&wid=16&mtrack=Switch_notifications_on&forward=http://xyz.com&_wpnonce=f7d2d93396

      What should I add to my new ontraport link?

      http://xxx.ontraport.net/tl/7

    • Avatar
      Frank Hagan

      Brad, the link is already forwarding, so you don't need to add anything to it. This image shows the tracked link in the upper box, and then the URL it is currently forwarding to:

      tl-forwards-to.png

      You can change that destination URL any time you like by clicking on it and then editing it. 

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