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How does ONTRAPORT track unique Landing Page visits?

Frank Hagan

Are all of the page visits I see unique (only one visit per contact) or raw (where multiple visits by the same person will continue to increment the page visits)?


Official comment


They are unique visits. ONTRAPORT places a cookie in the visitor's browser and does not count any return visit as a new visit as long as the cookie is present. 

The multiple page visits are still tracked in the Contact Record of any contact in the Contact Log, but we don't inflate the number of visits to the page. 


Frank Hagan

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