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What is the difference between Tags and Groups?

Frank Hagan

Can you explain the difference between Tags and Groups and how each are used?


Official comment


Tags are like a digital post-it note. They provide ways to easily label contacts, such as "Prospect", "Customer", or "[Product Name]".

Groups are saved searches of your contacts. For example, you may want to know everyone who is a customer. You can then create a group with the criteria Contact Tag > Contains > Customer and it will search your whole database for people who have this tag, then save the search!

Check out ONTRAPORT's forum article on List Segmentation!

Frank Hagan

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