Lead Generation and Tracking

In order to respond to lead activity you first need to have the infrastructure set up to alert ONTRAPORT of their actions. Learn how to track activity back to specific contacts and automatically respond intelligently here.

Marketing Tracking Overview

How Does ONTRAPORT UTM Tracking Work? For robust tracking of opt-ins, purchases and overall lead response, ONTRAPORT adopts the terminolo...

Web Page Tracking

What are Tracking Scripts? The ONTRAPORT Tracking Script allows you to see what web page(s) a contact has landed on, what pages they’ve b...

Link Tracking

Link Tracking Prerequisites An ONTRAPORT account What is Link Tracking? A wonderful tool for online marketing, Link Tracking allo...

PURLs Overview

  What is a PURL? Whenever you create a landing page, you'll automatically have the option to send contacts to the PURL of that Landing ...