Official comment
No, we do not have a way to convert text in an email based on Tags. You would need two separate emails in this case.
Comment actions
Can Ontraport send a custom footer based on tags? For example, can I send the same email two everyone on my mailing list, but have those who have done my free trial always receive a footer block that pitches a full subscription, while those who haven't tried it yet, will be pitched to do so? But all other content is the same - thus avoiding creating two emails every time?
No, we do not have a way to convert text in an email based on Tags. You would need two separate emails in this case.
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There is an open Feature Request you can vote up for this capability: https://support.ontraport.com/hc/en-us/community/posts/115006543333-Conditional-Content-in-Email