Post
FollowStandard "Best Practice" Templates in OntraMail
I would love to see some standard "best practice" emails provided within Ontramail. For example, the emails to use in a re-engagement sequence or the follow up email when someone joins a newsletter list. I envisage the templates would include the text with Fields for merging name etc and editable blocks so we can adjust the text accordingly.
Brendan Dubbles recently posted on FB:
Do your users know when to expect your weekly newsletter or follow up?
The most common mistake we see is a lack of set expectations for new leads which can bring delivery issues.
The Thank You page is a great place to let your subscribers know when they can expect to receive what you've sent them, a basic schedule for on-going emails (weekly newsletters on Tuesdays, for example), a note asking them to check their spam box/click this is not spam just in case, and a request that they add you to their address book.
By properly setting expectations and utilizing the thank you page to it's fullest potential, you'll see a spike in engagement and your inbox rates will soar.
Brendan's post got me thinking: "these email templates should exist!" It would be a huge help to us.
Thanks for your consideration.
Trish
Please sign in to leave a comment.