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How do you split your contact list?

Frank Hagan

Split testing:

How do you guys do these two things: 1. What criteria do you use to create a group of half of your contacts to send them version A of an email broadcast? 2. How do you send half your prospects into lead nurture sequence A and the other half into lead nurture sequence B when they opt in?

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One: Create a group with the criteria field [Contact ID] ends with 0 or 1 or 2 or 3 or 4. It should split it almost perfectly in half. If you plan on sending all of the versions of a message date sequences work well.

This method also works well to segment your contact list into tenths; you could send one test to the [Contact ID] numbers ending in 0, and the other test to the [Contact ID] numbers ending in 5. When the split test is over and you know which email works best, send it to all Contacts with the [Contact ID] ending in 1, 2, 3, 4, 6, 7, 8 and 9.

For more information, check out our Knowledge Base.

If you're an ONTRAPORT User, you can access an ONTRAPORT Project step-by-step training on setting up split testing in ONTRAmail. To do so, navigate to this link and the project "Split Test Email Subject Lines to Improve Open Rates."

Frank Hagan
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