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Rename "END" Element to "END/EXIT" in Campaign Builder to make it clear there's a choice!

Mike Brown

The option to set an "END" element to "EXIT" is a really cool feature that I haven't seen available in other Marketing Automation software - and I had no idea it existed in Ontraport until today!

Minor UI suggestion would be to rename the "END" element in the Campaign Builder to "END/EXIT" or "END or EXIT" and potentially prompt the user to choose one or the other.

This would make it clear:

1. That there IS a difference. (There isn't in most other platforms - it's just a straight EXIT).
2. That they need to think through how that END/EXIT might impact the settings they use on triggers to bring users into the campaign.

I also can't find anywhere in the documentation that makes it clear that "EXIT" is an option, and what the default "END" actually does (which was why I asked Support the question, and ended up finding out there was a checkbox for "EXIT"!)

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There's a lot of cool little checkboxes and features like this that (in my experience) feel a little hidden across the platform, but make things MUCH more flexible. I think you guys are really underselling some of the great stuff you've built - haven't seen any other platforms with options like this!

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