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Message Stats: create a column % of CLICKS for messages OPENED.

Andrew Camargo

In Messages Stats, please create a new column:

% of CLICKS for messages OPENED

Right now we only see the % of CLICKS for messages SENT. 
This is useful to know.
But it would be more useful to know the % of CLCKS for messages OPENED. 

This would give us deeper insight into the effectiveness of our copywriting. 
And I imagine it would be relatively easy to add this feature.
Thank you for your consideration.

 

Not planned

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We're unlikely to introduce more features around email opens. 

Email opens have not been reliable for quite a while now due to the way browsers and email programs are treating the tracking pixel. Browsers and email programs block the pixel routinely, and then some security programs click the pixel to ensure it's OK before the email is read. The result is a stat that isn't as reliable as it once was.

Clicks are reliable and still tracked accurately. Total engagement, measured by the "Last Activity" field in Ontraport, is an even better measurement of your audience's engagement.

Frank Hagan
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