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Page Performance

Pam Pierce
Ontraport, FYI, concerning https://ontraport.com/.../view-landing-page-performance/ on landing page performance, I really did expect to find the speed of the landing page, like you can find in https://developers.google.com/speed/pagespeed/insights/
You might want to add the google URL to the view-landing-performance-page for people like me. If a small business is more technical-oriented and less marketing-oriented, then performance has a different meaning.
Or not. I typed in ontraport.com and you came back with a speed score of 8. I realize that there is a trade-off between receiving high-quality marketing data and page speed, but I think a future YouTube video should be on tips to speed up the Pages. So far I haven't seen anything on this subject. With only the capability of png and jpg, maybe you want to compensate by offering additional suggestions for speed improvements. You had the opportunity to do this in your YouTube videos on recreating other people's pages in Ontraport Pages, and some of the page backgrounds were truly huge, but I don't remember you discussing speed.
Yes, I understand you are about the marketing, not the tech, but still, you might want to discuss speed tips since prospects click away from a page that takes too long to load. Thanks for considering this.
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Page speed is problematic as a true metric. Most of the recommendations provided by PageSpeed Insights and others are for locally coded web pages, and not those served by SaaS services like Ontraport. Some of their recommendations would actually make the page load more slowly for your customers because they would defeat our caching and CDN delivery.

When you do look at the results, ignore the overall score and focus on the "first contentful paint" score. That is when the page appears to your customer. Our pages are optimized to show the page first, then do all the tracking and other functions in the background. That leads to a page that displays quickly to humans, yet appears slow to robots. 

Unless the page loads slowly for you, an actual person, you can safely ignore the page speed apps. 

Frank Hagan 0 votes
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