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A/B Testing Data

Douglas Smith

Request made on behalf of Sarah Brassard:

It would be very helpful to have a more robust set of data for a/b testing. As of now, you can only a/b test a page in any meaningful way if that page has a form-based conversion. For full funnel testing, it would be helpful at least have stats on people who clicked through to a next page. Great to be able to specify that next page, in case there are other links on the page that don't represent funnel progress. It would be even better if you can show conversion stats for any conversion taken after viewing the page being a/b testing (i.e. a conversion that happened during the same session, after having viewed the page being tested). That way people can not only test how each funnel step drives traffic onward through the funnel, but also know which variants are producing conversions at the end of the funnel.

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