Approximate SMS Pricing

About the Approximate SMS Cost

Applies to: All ONTRAPORT accounts.

SMS messages incur a per message segment cost, explained below. ONTRAPORT provides the first SMS number at no additional charge for all ONTRAPORT accounts.

Monthly Costs

In addition to the per-SMS pricing listed in the table below, the following monthly fees are incurred for the SMS numbers your account uses to send SMS:

• The first conventional SMS number is free and can be selected in Administration > DATA > SMS.
• If you desire additional conventional SMS numbers they incur a monthly fee of $5 each, except in Estonia ($7 per month) and Australia ($10 per month). This option is available if you want to have separate SMS numbers for clients in different countries, or for different divisions within your organization.
• Shortcode SMS numbers are not in the conventional number format, and are only 5 to 6 digits long. These special numbers incur a $3,000 fee every three months. Special "vanity" shortcodes incur a $4,500 fee every three months. Contact Support for more information on obtaining a short code SMS number.

Pricing Table

The following table shows pricing as of April, 2019 for all regular SMS numbers provided by ONTRAPORT and are subject to change. The price of an SMS message varies by the region, carrier and length of the message.

Note: Messages over the carrier's limit, usually 160 characters, are split into multiple messages and the charges below are assessed per message segment.

If you use an emoji in the message, the message is sent using a different character set and the limit is reduced from 160 characters per message segment to 62 characters. Split messages are usually reassembled by the receiving device, so the impact of this limitation is usually seen only in the cost of the message. The SMS editor will show the character count and message count required to send the message in the lower right. Each message segment will incur the approximate cost shown below.

The most expensive message segment in this table is .25. The average of all messages is below .06, but check for your specific country for the average rates. Your credit card on file will be charged a minimum of $10 USD when a charge is incurred, and the balance used for future charges. The declining balance can be seen in the Accounts Detail screen:

APPROXIMATE COST PER MESSAGE SEGMENT *

Note: "Message segments" are created when the message exceeds the carrier's maximum for SMS messages. For plain text messages, the carrier maximum is usually 160 characters. For messages with an emoji, the encoding necessary to transmit the emoji reduces the character count to 62 characters.

Articles in this section

• SMS Overview
• SMS Quick Start: Add Your First SMS Number
• Stop a Scheduled SMS Broadcast
• Approximate SMS Pricing
• SMS Compliance Guide
• SMS Short Code Numbers for Marketing