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Martin Cogburn
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    Split Testing Emails

    Split Testing Emails

    Prerequisites

    Introduction

    You can split test different versions of the emails you send to your contacts with ONTRAPORT. This means that you can schedule an email ahead of time and send out 1 - 4 different versions of that email to your contacts. This in turn allows you to measure the performance of that email by viewing send, open, click, unsubscribe, and complaint rates that our tracking metrics provide for you.

     

    Split-testing emails is done via step and date sequences and require your contacts to be subscribed to these sequences either via a form, an import, a rule, or manually.

    How to split test an email

    How to check the performance of an email split test

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    Comments

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      Chef Paul McGrath

      Why can't we split test bulk email?

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