About Performance Mode Stats
Applies to: All ONTRAPORT accounts. Marketing ROI Tracking stats are available in ONTRAPORT Pro and above.
Select Performance Mode using the icon at the top right. The default view opens to the Contact Flow Report, and the stats shown on the Elements and the on the connectors between the elements will be shown.
As you select different Reports, date ranges and lead sources (in the Tracking drop down) the stats will update for those new parameters. For more information on the stats in the various Reports see our article on Performance Mode Reports.
Understanding the Stats
The stats displayed include number of Contacts and conversions, percentage rates, and more. Also, you'll get stats on Split Tests, Forks, and conditions including the percentage of Contacts that took one path over the other. Most stats, except for conversion rates, visitors and percentages, are clickable and will create an ad hoc Group of the Contacts making up that stat.
Element Stats: There are six different types of stats that appear on Elements:
Contacts 'were here': This stat describes the total number of contacts that visited a particular element, but are not there now.
Contacts 'here now': This stat describes the total number of contacts that are currently 'sitting' on an element / waiting to move to the next element.
Contacts' 'conversion rate': This stat describes the rate at which contacts achieve the desired action. (These stats are found on Goals only)
Conversion Time: This stat describes the average amount of time it took a contact to achieved a selected goal from a particular element.
Conversion Point: This stat describes the number and percentage of users that achieved the selected goal from a particular element.
Total Visitors: This stat describes the total number of visitors a page has received. This is found on trigger elements only
Amount Spent and average spent: This stat describes the amount and the average amount contacts spent (on all products, all time) when they hit each element when viewing the Lifetime Value report.
Connector Stats: There are two different types of stats that appear on the path, the grey line between elements. These Connector Stats are:
# of contacts: This stat shows the # of contacts that went down this path
% of contacts: This stat shows the % of contacts that went down this path (Used for elements with two connectors leaving)
My Stats Do Not Make Sense
Don't panic! ONTRAPORT Campaigns reflect the "real world" rather than the idealized world of a marketing flow chart!
A Contact can be in more than one place on a Campaign Map. In many cases your Contacts will be interacting with your business in multiple ways. Consider a Campaign with several Triggers that add a Contact to the Campaign when they visit any of your Landing Pages, and all of the Triggers have the Goal of the Contact filling out an opt-in form. It's not unusual for a Contact to visit more than one landing page before commiting. The same Contact can be counted on the Landing Page 1 Trigger and then on the Landing Page 2 Trigger. When that Contact opts in the two Contacts represent one conversion, and the Contact is "merged" at that point.
Goals can add Contacts in several ways. You can configure a Goal to add a Contact to a Campaign even if they are not already on it. This can add a Contact in the middle of the map. You may see 10 Contacts that went down a Trigger's path to the goal, and then 12 Contacts that achieved the Goal. How can this be? The Goal may be configured to pull Contacts onto the Campaign from anywhere in the account.
Here are some ways the Stats might appear imprecise at first glance:
- Contacts can be added to a Campaign Map multiple times through Triggers
- Contacts can be added to a Campaign Map because they acheive a Goal
- Goals can be configured to have Contacts skip intervening steps when the Goal is acheived
- Duplicate Contacts on the Map are merged when they converge on a Goal or a Wait element
Performance Mode reports allow you to determine the path a Contact has taken to the Goal. Clicking on a Trigger will isolate the Contacts that have traveled down that path. Clicking on a Goal that has more than one Trigger path leading to it will reveal the upstream numbers leading to it.
Articles in this section
- Campaign Builder Introduction
- Best Practices: Campaign Builder
- Campaign Builder Triggers and Goals
- Campaign Builder Actions
- Campaign Builder Filters
- Campaign Builder Webhooks
- Campaign Builder FAQs
- Campaign Builder Checklist and Notes
- Campaign Builder Modes
- Campaign Builder Revision History