Performance Mode Reports

Contact Flow Reports
This view shows you how contacts have moved through the map and where they are now.

Funnel Conversion Reports
In this report, you will be able to see conversion rates from goal to goal starting with a trigger.

Lifetime Value Reports
This report shows the total and average amount spent by the contacts who hit any element. This report is ONLY available for the Contacts object.

Goal Conversion Rate
The Goal Conversion Rate report gives you insight on how well the elements of your campaign are performing and which ones are the most effective.

Goal Conversion Point
The Goal Conversion Point report will help you see which elements are the most effective at driving conversions by showing you where contacts were on the map when they converted to the Goal you click on.

Goal Conversion Time
This Goal Conversion Time report reveals how long it took new leads to achieve the Goal. This helps you determine when you can expect new leads to convert and how long your payback period might be from a given lead source.

The stats include the number of Contacts and conversions, percentage rates, and more. Also, you'll get stats on Split Tests, Forks, and Conditions including the percentage of Contacts that took one path over the other. Most stats, except for conversion rates, visitors and percentages, are clickable and will create an ad hoc Group of the Contacts making up that stat.

For more information on the stats available, see our article Performance Mode Stats.

In addition to the ability to review a number of different reports that change the stats that appear on the Campaign Elements, you also have the ability to filter your stats using Trigger filtering, Marketing Tracking and Timeframe. Here is a brief overview of what they are and do.

Trigger filtering
You can filter stats by clicking on one or multiple triggers to show only those contacts who arrived on the map via those triggers.

Tracking Filtering
You can also filter stats based on all the different marketing tracking ONTRAPORT provides including campaign name, lead source, medium, content, and terms.

Time Frame
Finally you can further filter stats using common time frames or specific date ranges.

Don't panic! ONTRAPORT Campaigns reflect the "real world" rather than the idealized world of a marketing flow chart!

A Contact can be in more than one place on a Campaign Map. In many cases your Contacts will be interacting with your business in multiple ways. Consider a Campaign with several Triggers that add a Contact to the Campaign when they visit any of your Landing Pages, and all of the Triggers have the Goal of the Contact filling out an opt-in form. It's not unusual for a Contact to visit more than one landing page before commiting. The same Contact can be counted on the Landing Page 1 Trigger and then on the Landing Page 2 Trigger. When that Contact opts in the two Contacts represent one conversion, and the Contact is "merged" at that point.

Goals can add Contacts in several ways. You can configure a Goal to add a Contact to a Campaign even if they are not already on it. This can add a Contact in the middle of the map. You may see 10 Contacts that went down a Trigger's path to the goal, and then 12 Contacts that acheived the Goal. How can this be? The Goal may be configured to pull Contacts onto the Campaign from anywhere in the account.

Here are some ways the Stats might appear imprecise at first glance:

• Contacts can be added to a Campaign Map multiple times through Triggers
• Contacts can be added to a Campaign Map because they acheive a Goal
• Goals can be configured to have Contacts skip intervening steps when the Goal is acheived
• Duplicate Contacts on the Map are merged when they converge on a Goal or a Wait element

Performance Mode reports allow you to determine the path a Contact has taken to the Goal. Clicking on a Trigger will isolate the Contacts that have traveled down that path. Clicking on a Goal that has more than one Trigger path leading to it will reveal the upstream numbers leading to it.