search
Partners Support Log In
Solutions
Ontraport’s solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Check Out Pricing
Give each customer a tailored experience to drive sales while eliminating busy work for your team.
Send emails that keep your customers engaged so your sales continue to grow with your list.
Land more leads and customers with web pages that promote your products and show off your brand.
Use visual analytics to make confident decisions for smarter marketing and more profits.
Create a custom subscription site and manage it from one place to earn recurring revenue with ease.
Optimize your entire sales process to generate more prospects, nurture your leads, and close more sales.
Online sales to seamlessly manage payments and subscriptions.
Personalize every customer interaction to generate more sales using all-inclusive customer data.
Automate your team’s most time-consuming, repetitive tasks to create more freedom in your business.
Drive and track revenue generated by referral partners who receive commissions for helping you grow.
Solutions
Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software solutions.
Visit the Blog
Marketing Strategies
Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
Implement proven marketing processes with our easy-to-follow worksheets and checklists
Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
Get an honest estimate of the return you can expect from an investment in Ontraport's software.
Resources
Customers
Ontraport empowers businesses large and small, all over the globe, and in every industry, to succeed.
Read the Reviews
Hear From Our Customers
Don’t just take our word for it. See why businesses from every industry love Ontraport’s marketing automation and CRM software.
Find out how our users have created thriving businesses and transformed their lives with Ontraport.
Industries We Serve
Personal Services
Professional Services
Online Retail
Coaches & Speakers
Author & Bloggers
Brick & Mortal Retail
Technology
Manufacture & Wholesale
Your Unique Business
Your Unique Business
Customers
Chat With Us chat
Start Free Trial
menu
close
Why
Ontraport?
Solutions keyboard_arrow_down keyboard_arrow_up
Marketing Automation
CRM
Email Marketing
Landing Pages
Marketing Analytics
Sales Force Automation
Ecommerce
Business Process Automation
Membership Sites
Referral Programs
Resources keyboard_arrow_down keyboard_arrow_up
Ontraport Blog
Step-by-Step Templates
In-Depth Guides
Modern Ontrapreneur Podcast
Marketing Blueprints
Software Comparisons
Feature Use Cases
Get the Facts
Exploring Ontraport
Calculate Your ROI
Customers keyboard_arrow_down keyboard_arrow_up
Customer Reviews
Success Stories
Support Center
Partner With Ontraport
Chat With Us chat
Check Out Pricing
Martin Cogburn
Updated

Contents

    Back to Top

    Merge Fields & PURLs in WordPress

    About

    Applies to: ONTRAPORT Plus and above.

    Integrating your WordPress site with ONTRAPORT provides great features including sharing content and adding membership levels to your WordPress posts and pages. Merge Fields and PURLs give you the ability to personalize the content with your customer's Contact Record information. Imagine your customer seeing a personalized page when they log in. "Welcome back, John Locke!" is much more engaging than just "Welcome back!".

     

    The merge field function also enables you to quickly take advantage of another engagement technique: PURLs. PURLs are ONTRAPORT's special Personalized URLs. A landing page, whether it's a Legacy Landing Page or ONTRApages page, is automatically available as a PURL after you publish it. Instead of a link like "offers.pages.ontraport.net" the URL can read "john.offers.pages.ontraport.net". Do you think someone will click a link with their name in it more often than a generic link? Of course they will.

    Prerequisites

    PURLs

    To insert a PURL into the page, scroll down toward the bottom of the Merge Fields. All of your published Legacy Landing Pages and ONTRApages are listed as PURLs.

     

    FAQs

    Q. Can I show the merge field content to a customer before they log in?

    A. No, in order to see the merge field's content the customer has to be logged into your WordPress site.

    Q. What happens if I don't protect the page with a PilotPress Access Level, and someone sees the page? Do they see the ugly raw merge field, or data from my Contact Records?

    A. If they are not logged in the merge field is empty and they see a blank space. They do not see the merge field code itself, nor do they see any data from your Contact Record. 

    Q. Can I hyperlink the PURL?

    A. The purpose of a PURL is to engage the customer by personalizing the URL with their name. We don't know why you would want to have less engaging content, but if you want to disguise the Personalized URL, you can do so:

    1. Insert the PURL merge field in the Visual editor.
    2. Switch to the Text editor by clicking the Text tab.
    3. Wrap the PURL merge field with the HTML href attribute as shown below: 
      <a href="[pilotpress_field name='PURL_PageNameHere']">Click here for your PURL</a>

    Q. Can I copy the merge fields to an ONTRApage that is displayed in WordPress using the separate ONTRApages plugin?

    A. No, the ONTRApages plugin does not support the use of merge fields. You can use merge fields on an ONTRApages page that is used as a PURL, but only if it is hosted directly on your domain or on one of ONTRAPORT's domains. See Publishing Your ONTRApage for more information on your hosting options.

     

     

     

     

     

     

     

     

     

     

     

    WordPress Integration Resources

     

     

     

     

     

     

     

     

     

    Articles in this section

    See more
    Created - Updated
    Have more questions? Submit a request

    Comments

    • Avatar
      Permanently deleted user

      Is there any way to display merge fields without the user being logged in? I am wanting to link to wordpress pages from an email and show personalization of name and other merge fields without having to have the user logged. Is there any way to do this??

    • Avatar
      Frank Hagan

      Hi Seth - don't know why I missed this question earlier, so I apologize for that! We edited the page today to update it for the new features and did answer your question in the FAQ.

      The merge fields only work if the member is logged in. You can use a merge field on a PURL page landing page (Legacy Landing Page or ONTRApages) but alas, not a landing page imported into WordPress using the new ONTRApages plugin. There is a fairly complex method you can use to host our landing pages on your domain in a sub-domain such as offers.your-domain-name.tld where "offers" is the sub-domain. A page at offers.your-domain-name.tld/spring-offer could be a PURL and a PURL merge field link from an email leading to that page would have merge fields filled in.