Compliance and Delivery Tips

Email Delivery 101

Introduction At ONTRAPORT, we’re acutely aware that email delivery (AKA “deliverability”), is a major concern for most clients, most nota...

Can I Import My Email List

About This Guide Before you import a list into ONTRAPORT you must agree to our Terms of Use and Privacy Policy. This includes a four item...

Bounces, Unsubscribes, and Complaints

Types of Bounces There are two kinds of "bounces". Soft bounce Temporary conditions with the contact's ESP (Email Service Provi...

List Management

What is List Management? List management is what you need to do to make sure that the list you spent so much time and money building stay...

Getting too many complaints? Start here!

  About An email complaint is when someone receives an email from you and clicks the Report Abuse button on the unsubscribe page.   FAQs...

Remove "via ontramail.com" From Your Email FROM Address

Note: These steps will remove the "via ontramail.com" message in mail sent to gmail.com adresses only. It will not affect mail ...

Getting Permission To E-Mail

Introduction to Permission ONTRAPORT is a permission based marketing platform when it comes to email. It’s a strict policy but it’s the r...

Engagement

What is engagement? Engagement is a measurement of a combination of factors made by receiving ISPs to determine if recipients want to rec...

Managing Email Delivery with 250ok

      Overview We recently started integrating with a new service called 250ok. This is a service that allows senders to see how their me...

Getting Started in 250ok

        Introduction Once you have been setup on a 250ok child account you will need to take a few minutes to setup your seed list and co...

Using and Interpreting 250ok Seed Tests

  About Once you have 250ok all setup there are many ways you can use it. This article aims to educate you on how to use your account, a...

CAN-SPAM Compliance

  About The battle for the inbox rages on!   As the rampant onslaught of spam clangs swords with the major ESP gatekeepers, the CAN-SPAM ...

Anti-Spam Policy

What is SPAM? A legal (rather lengthy) definition can be found here.   Abiding by that definition will help you avoid jail and federal fi...

Reducing Bounces

  About There are two types of bounces, hard and soft. A hard bounce happens when an email is sent to an invalid email address A soft...

Setting Expectations

What are expectations? Expectations are closely related to permission in that it’s only granted for what the client expects to receive f...

Private IP

What's an IP? An IP (or Internet Protocol Address) is a digital address for a computer or server. Whenever you send mail using ONTRAPORT ...

Safe Harbor Certification

What is Safe Harbor Certification? The U.S. and the EU developed the Safe Harbor framework to bridge the gap between their different stan...